A few weeks ago I had the chance to attend a product launch for Dr Roebucks, an Australia skincare line that went from homegrown secret to international success in just five short years. (Seriously, read this amazing story about how the brand began in The Globe & Mail.) Founders Zoe & Kim have made the circuit ever since, touting their products along with them on their travels and they don't seem to need to do it twice! Beauty editors love them, bloggers love them, and other brands love them too. So I was really excited to get in on the secret and test out these wonder products!
To start, Dr Roebucks' biggest and most popular products are two moisturizers simply called PURE and FACE, and you'll find that all their products follow this simple naming convention. Their body polish is called POLISH and lip product is LIPS. It's simple, it's minimal and it's brilliant. The company is also priBut this launch was not just about spreading awareness of the brand's best products, but also to help promote some newer products that are joining the collection this fall, namely two very interesting serums to level-up your skincare routine.
Let's get into it, shall we?
NEW - Dr Roebucks Reverse Aging & Ultimate Hydrating Serum
I was pleased to receive not only the Ultimate Hydrating Serum, but also the Reverse Aging serum for testing. I'm not actively trying to 'reverse my aging' but I find that anti-aging products generally work well with my sensitive/combination skin type so I have a lot more than you'd think at my age. Both of these serums include Dr Roebucks proprietary CNYouthMolecule, a blend of Carnosine, Hyaluronic Acid and Vitamin A, C and E. These are all ingredients I generally look for in serums so it's interesting to see them all together.
The serum is a slightly thicker consistency than I was used to, but it really only needs an extra minute or two to sink into the skin. The smell is very light but I can definitely smell the very soothing scent of primrose oil in each one.
The serums aren't cheap, they come to about $79.95 each, but my skin does seem to drink it in! Time will tell if it replaces any of my go-to products from Ole Henriksen Truth Serum or Fresh Seaberry Face Oil, however.
Dr Roebucks Lips
Shea butter, macadamia oil, olive oil, beeswax, vitamin e, grapefruit oil and peppermint oil. There. Could a lip balm get any simpler than that? I'm a huge lipstick lover, especially dark matte shades, so this means my lips are often dry and ragged at the end of the day. While this lip balm isn't the same as using a lip conditioning mask, it is a hyper-moisturizing product you can use in-between to help your lips retain moisture. Even my boyfriend loves using it! Lips retails for $9.95.
NEW - Dr Roebucks Natural Cleansing Wipes
One of the most useful products I carry with me EVERYWHERE are cleansing wipes. I use these to remove my makeup (not eye makeup though, I STRICTLY use micellar water for my peeps), I use it to refresh my face throughout the day and I don't remember the last time I tried one that was as gentle as Dr Roebucks. After a few miserable experiences with 'gentle' wipes that left my skin irritated with perfumes and scents, it's nice to have a really gentle one that I can recommend on the blog again. The pack comes with 30 wipes and will retail for $14.95 when it comes out September 15th.
Dr Roebucks Face
This powerful moisturizer is one of Dr Roebucks bestsellers and once you use it, it's not hard to understand why. We all know that Canadian weather can be pretty tough, especially in the colder months. Our climate can go from hot and humid to dry and chilly in just a few short weeks so it's no wonder our skin gets caught in the crossfire. Face is a wonderful way to rejuvenate the skin with an ultra-rich moisturizer that absorbs neatly into the skin, including regenerative and nourishing ingredients like rosehip oil, vitamin e oil and macadamia oil. I especially like Face for the very subtle hint of relaxing lavender fragrance that it has. Usually I find that lavender is very tricky to use effectively but Dr Roebucks has it right. Face retails for $59.95 but this is a BIG jar so it will last you quite a while.
Overall I'm really impressed with the products I've tried from Dr Roebucks so far and I'm definitely adding these products to my regular skincare regime moving forward!
You can find Dr Roebucks in Canada at Shopper’s Drug Mart and beautyboutique.ca. Follow the brand on Twitter, Instagram and Facebook.
While these products were supplied for review, all opinions are my own.
